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Online Marketing Articles
Topics ranging from PPC to Social Media and SEO.
I think the most important information in this article is the findings that the majority of online shoppers visit multiple sites before making a purchase. This emphasizes the importance of retargeting.
Online Buyers Notice Retargeted Ads
Posted Aug 12, 2013
Have you checked out Google Analytic's new Attribution Model Tool? Learn what you need to know here!
How to Use the Google Analytics Model Attribution Tool
Posted Jul 9, 2013
Viewability is a HUGE metric that doesn't get enough press. Great move by Google, now lets hope other networks take the same steps!
Google: Viewable Impressions Will Be The Standard On GDN And DoubleClick
Posted May 31, 2013